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Branding
Myth stories

Mythology and its stories had always been an influence in today's modern culture. It is present in many forms of industry, primarily in the surge of gaming, entertainment, and also in advertising. Whether it is to promote a product through the comparison of heroic deeds or the modern interpretation of a certain event, its influences have remained strong.

However, the true meanings and the weight of the lessons these stories bring are often overlooked and ignored due to a shift in focus of what they intended to teach. Lessons around behavior, lifestyle, and society spun in mythical context are thus easily forgotten and then fade away over time.

This project intends to resolve these issues head-on. How can the use of modern techniques renew the way people understand and enjoy the purpose of Mythology and its myriad of stories? How can the lessons of Myth be brought forwards to the 21st century to continue to inspire and teach?

The project held influences on current brand practices and drawing from existing cultural medium through both history and present, to see how they could be drawn and pulled together to create a brand package ideal to providing a platform for both ideal brand placement and also the storytelling of mythology.

pODCAST

cAMPAIGN

As an entry to the DNAD 2021 design competition, the project aimed to create a fresh new identity for an Audiobook or Podcast brief that represents a clear, strong visual image that must be able to stand on itself.

Drawing inspiration from existing mediums in literature through crime and historical genres and also from the entertainment industry, the design is focused on delivering an abrupt, yet stylized medium that fits the aesthetic of the chosen brief provided. 

Focused around the genres of crime and history, the brief also approached effective forms of advertisement through the use of shock tactics and artivism that gradually informed its wide audience with growing clarity.

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MARK SHEPHERD FITNESS

DoDa agency approached with a challenge with a live client brief. Mark Shepherd, a fitness and health instructor seeks an innovative brand that encourages his line of work but also to provide a sense of community to many different audiences.

With no design constraints, providing my own designs through the inspiration of existing sporting brands and the connotations attached to them became my stage to providing a solution for this client.

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Extending my personal understanding, I took to using mythical connotations and sympolism often portrayed in the sporting industry. As a result, the solution came from condensing the brand from complex symbolism designs into playing with the current typeface into a logo that stands on its own.

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